Mad Marks was commissioned to conceive a unique music festival for Dubai Parks and Resorts. Our challenge encompassed presenting global music genres, including Emirati Ayala, Jazz, Rock, and Capoeira, in a dynamic four-day event. A key ambition was to construct an innovative spectacle – the first floating stage featuring a water-based replica of a Michael Jackson show. The festival was designed to attract over 200,000 visitors, making it a monumental undertaking.
Our crowning achievement was creating a unique spectacle – the first-ever floating stage featuring a show inspired by Michael Jackson’s performances, but with a twist – it was set on water. This creative endeavor pushed the boundaries of what a music festival could be and marked a milestone in our history of event organization.
